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Labatt: Social Media Campaign

Labatt Takes on Social Media

Mower brings the voice of the Labatt Bear to life on Twitter. We use break-through, engaging content to connect with Labatt’s target consumer — millennials. By using real-time humor and wit to talk about topics millennials care about, including sports, pop culture, trending topics and regional news, the Labatt Bear continues to engage millennials and gain news fans daily.

Group 1 of Labatt Bear tweets Group 2 of Labatt Bear tweets



Key brand as friend driver: listening

Communication is a two-way street, and that extends to social media. The Labatt Bear Twitter feed is more than a means to get our messages out. It’s a chance to listen to and understand Labatt fans and respond with content that engages and builds community.

About Brand as Friend Learn more about Brand as Friend >>

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Social Media Campaign


Wine & Spirits


PR & PA, Social Media

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