EMA brings the voice of the Labatt Bear to life on Twitter. We use break-through, engaging content to connect with Labatt’s target consumer — millennials. By using real-time humor and wit to talk about topics millennials care about, including sports, pop culture, trending topics and regional news, the Labatt Bear continues to engage millennials and gain news fans daily.
Key brand as friend driver: listening
Communication is a two-way street, and that extends to social media. The Labatt Bear Twitter feed is more than a means to get our messages out. It’s a chance to listen to and understand Labatt fans and respond with content that engages and builds community.
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