EMA brings the voice of the Labatt Bear to life on Twitter. We use break-through, engaging content to connect with Labatt’s target consumer — millennials. By using real-time humor and wit to talk about topics millennials care about, including sports, pop culture, trending topics and regional news, the Labatt Bear continues to engage millennials and gain news fans daily.
Communication is a two-way street, and that extends to social media. The Labatt Bear Twitter feed is more than a means to get our messages out. It’s a chance to listen to and understand Labatt fans and respond with content that engages and builds community.
Social Media Campaign
PR + PA, Social Media
Thank you for your submission, someone from EMA will contact you shortly. You also now have access to all premium content on mower.com.
Thank you for your interest in EMA insights and emails. You now have access to all premium content on mower.com. Close this window, and your document will be available to download.
Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.