KeyBank wants every customer to know that they’re special—particularly small business owners. Our “Big Deal” campaign served as the perfect platform, allowing KeyBank customers to tell their individual success stories.
In addition to video, radio and online executions, we created a series of “Big Deal” print ads that ran in local and regional business magazines. All tactics drove traffic to a special microsite where they learn more about how KeyBank can make a big deal out of their small business.
There’s a common theme to the stories customers share in our Big Deal campaign: KeyBank not only has their back as business owners, but it cares about them as people. And that’s a message that wins hearts and customers.
Big Deal Marketing Campaign
Advertising, Digital + Direct, Shopper Marketing
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