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KeyBank: Big Deal Marketing Campaign

Great big brand-building stories

KeyBank wants every customer to know that they’re special—particularly small business owners. Our “Big Deal” campaign served as the perfect platform, allowing KeyBank customers to tell their individual success stories.

Genuine stories from genuinely satisfied customers

Big Deal print campaign

In addition to video, radio and online executions, we created a series of “Big Deal” print ads that ran in local and regional business magazines. All tactics drove traffic to a special microsite where they learn more about how KeyBank can make a big deal out of their small business.

KeyBank Big Deal Print AdKeyBank Big Deal Print AdKeyBank Big Deal Print AdKeyBank Big Deal Print Ad

Cr

Caring

Key brand as friend driver: caring

There’s a common theme to the stories customers share in our Big Deal campaign: KeyBank not only has their back as business owners, but it cares about them as people. And that’s a message that wins hearts and customers.

About Brand as Friend Learn more about Brand as Friend >>

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CLIENT:

KeyBank

PROJECT:

Big Deal Marketing Campaign

INDUSTRY:

Financial

SERVICES UTILIZED:

Advertising, Digital & Direct, Shopper Marketing

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