Back to Work

Freightliner: Vocational Trucks Video

When you're ready, we're ready.

Freightliner is one of the top selling work trucks in the industry across all vocational segments. However, they’re still primarily thought of as an on-highway company. So our challenge was to reinforce their position as a vocational truck leader. But because we weren’t just targeting one vocational segment, it was important to show the full breadth of their work trucks in our communication.

We chose video as the medium because according to the Facebook Marketing Team IQ report, video paired with a static ad proved to be 1.3x more effective at driving online conversions for a broader target audience. Pre-roll video also allowed Freightliner to tell their story in a way that was both relevant and compelling to multiple business segments at once.

Freightliner Ad
BAF-drivers-icons

Key brand as friend driver: connecting

When you rely on a truck to get the job done, you want to feel confident that truck is going to be ready when you are, and Freightliner understands that. Communicating we know what’s important to our target goes a long way in making a connection.

About Brand as Friend Learn more about Brand as Friend

Artboard 1

CLIENT:

Freightliner

PROJECT:

Vocational Trucks Video

SERVICES UTILIZED:

Advertising, B2B, Digital + Direct

Like what you see? Let's connect. Open Contact Form

Back to Work

Back To Top

Thank you for your submission, someone from EMA will contact you shortly. You also now have access to all premium content on mower.com.

Thank you for your interest in EMA insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.