Back to Work

Domtar: Interactive Experience

Paper only, please

SXSW is one of the largest interactive festivals in the world. And finding a way to stand out among all of the emerging technologies is no small task. Enter the Paper Hotspot. A place where digitally fatigued attendees could put down their electronic devices and pick up paper ones. Some read books. Others drew pictures or left a kind note. All of them left fully recharged.

People readingMan smiling, looking at booksWoman drawingSXSW signage

Throngs of conference attendees were happy to unplug and enjoy paper over the course of the five-day festival.

BAF-drivers-icons

Key brand as friend driver: surprise

A paper hotspot in a totally digital environment? Now that’s unexpected. By using strategies such as generosity, innovation or even unbridled creativity, a brand can surprise and delight prospects and customers by creating experiences that keep them engaged.

About Brand as Friend Learn more about Brand as Friend

Artboard 1

CLIENT:

Domtar

PROJECT:

Interactive Experience

SERVICES UTILIZED:

Advertising, B2B

Like what you see? Let's connect. Open Contact Form

Back to Work

Back To Top

Thank you for your submission, someone from EMA will contact you shortly. You also now have access to all premium content on mower.com.

Thank you for your interest in EMA insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.