SXSW is one of the largest interactive festivals in the world. And finding a way to stand out among all of the emerging technologies is no small task. Enter the Paper Hotspot. A place where digitally fatigued attendees could put down their electronic devices and pick up paper ones. Some read books. Others drew pictures or left a kind note. All of them left fully recharged.
A paper hotspot in a totally digital environment? Now that’s unexpected. By using strategies such as generosity, innovation or even unbridled creativity, a brand can surprise and delight prospects and customers by creating experiences that keep them engaged.
Thank you for your submission, someone from EMA will contact you shortly. You also now have access to all premium content on mower.com.
Thank you for your interest in EMA insights and emails. You now have access to all premium content on mower.com. Close this window, and your document will be available to download.
Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.