SXSW is one of the largest interactive festivals in the world. And finding a way to stand out among all of the emerging technologies is no small task. Enter the Paper Hotspot. A place where digitally fatigued attendees could put down their electronic devices and pick up paper ones. Some read books. Others drew pictures or left a kind note. All of them left fully recharged.
A paper hotspot in a totally digital environment? Now that’s unexpected. By using strategies such as generosity, innovation or even unbridled creativity, a brand can surprise and delight prospects and customers by creating experiences that keep them engaged.
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