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Dixie: Mealtime Generator Microsite

Take a spin on our Mealtime Generator

How do you make mealtimes easier for mom? No dishes? Check. No messes? Check. An online spinning plate that makes cool faces out of food, gives time-saving tips, and easy, healthy recipes? Check, check and check! The Mealtime Generator is helping Dixie Ultra connect with moms while communicating the paper plate’s ability to hold up to her heaviest, messiest meals.

Smart phone displaying mobile app 2

An endless supply of mealtime ideas at mom’s fingertips

Paper plates with smiley faces made of food
Great Meals Start Here

Moms love the Internet.

Heck, who doesn’t? We wanted to reach moms on the websites they like most. So, we used a combination of online banners, a pay-per-click program, and social media posts to drive them to targeted microsites and landing pages.

Dixie Ultra Print Ad 1Woman holding iPad displaying Mealtime Generator appiPad displaying Mealtime Generator appDixie Ultra Print Ad 2Dixie Ultra Print Ad 3
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Key brand as friend driver: advising

When it comes to giving advice, content is king. And there was plenty whipped up during this campaign. We shared fun themes, ideas, recipes and tips that really engaged the audience and got them coming back for seconds.

About Brand as Friend Learn more about Brand as Friend

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CLIENT:

Dixie

PROJECT:

Mealtime Generator Microsite

SPECIALTY:

New Moms

SERVICES UTILIZED:

Branding, Content Marketing, Data Analytics, Media Planning + Buying

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