Moms like to reward their kids when they do something well. It’s a time-tested strategy for keeping them motivated and focused. In this spot for Breyers Ice Cream Toppings for Signature Brands, we take the notion a step further by demonstrating our belief that even the smallest accomplishments are reward worthy.
Kids love ice cream. Moms love healthy choices. And we believe they both really love Breyers high-fructose-free natural toppings. We supported this major product launch with everything from tasty packaging to responsive websites, sampler kits, coupons, print ads, PR and more. To date the results are impressive, with website visits alone topping expectations by 7 percent.
By encouraging moms to recognize and celebrate their kids’ everyday achievements, Breyers demonstrates the kind of caring that builds brand trust.
Digital & Direct, Shopper Marketing
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