Breyers: Product Launch
Take any day over the top
Moms like to reward their kids when they do something well. It’s a time-tested strategy for keeping them motivated and focused. In this spot for Breyers Ice Cream Toppings for Signature Brands, we take the notion a step further by demonstrating our belief that even the smallest accomplishments are reward worthy.
These are some ice cream-worthy accomplishments if you ask us.
Real fruit. Real delicious. Real results.
Kids love ice cream. Moms love healthy choices. And we believe they both really love Breyers high-fructose-free natural toppings. We supported this major product launch with everything from tasty packaging to responsive websites, sampler kits, coupons, print ads, PR and more. To date the results are impressive, with website visits alone topping expectations by 7 percent.
Key brand as friend driver: caring
By encouraging moms to recognize and celebrate their kids’ everyday achievements, Breyers demonstrates the kind of caring that builds brand trust.
CLIENT:
Breyers
PROJECT:
Product Launch
SPECIALTY:
New Moms
SERVICES UTILIZED:
Digital + Direct, Shopper Marketing