Angel Soft enjoyed high brand awareness for its bath tissue. Yet many consumers were unaware of its facial tissue line. To increase awareness we created a series of web videos that engaged moms during allergy season. The short videos featured simple tips that were relevant to the brand and proved astonishingly engaging for moms. The videos were posted on various social media outlets and the numbers were remarkable. To this day, the videos are the most watched of any GP brand on YouTube and Facebook.
over 1 million
YouTube views in less than 3 months
Friends like Angel Soft are there when you need them. Their video series delivered a healthy dose of caring for its littlest consumers — and moms across America took notice.
Digital + Direct, Shopper Marketing, Social Media
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