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CIE Tours International: Blog Activation

Telling Tales

“Extraordinary tales of personal discovery were revealed.”

Situation

Online family history research in the U.S. has grown 14-fold in the past decade, according to an Ancestry.com study, and the rise in popularity of inexpensive home DNA kits is impacting the genealogy travel trend.

Insight

A guided vacation with CIE Tours is a seamless way to connect with one’s European heritage. The company’s deep bank of native Irish guides is an invaluable on-the-ground resource for those of the 37 million North Americans with Irish ancestry who want to explore their roots.

Solution

Send the Mower team to Ireland to meet guides and record their favorite tales from the road. Focus interview questions around the genealogy travel trend to see what stories might emerge.

Results

Extraordinary tales of personal discovery were revealed during interviews with over 30 Irish guides, illuminating the connections that CIE Tours’ local experts can create for travelers interested in their Irish roots. Mower used those tales to create a blog titled “I Know That House: Finding Family and Childhood Letters on an Irish Tour.”

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