Traveler Insights Can Give Destination Marketers an Edge

When the global coronavirus crisis passes and people once again take to the roads, seas and skies, destination marketers who understand how consumers make their travel decisions—and plan accordingly—will be well-positioned to welcome them back. Tourism destinations are challenged to attract visitors and to deliver memorable, intergenerational experiences that travelers will become advocates for. To […]


To tap soaring wellness tourism market, use what nature gave you.

Wellness tourism is hot. So hot, in fact, that the fast-expanding market hit $639 billion in 2017 and is projected to reach $919 billion by 2022. That 7.5% annual growth rate is more than double the pace of tourism in general, according to a 2018 study by Global Wellness Institute. And thanks to growing awareness […]


Welcoming Pride: An Inclusive Approach to Travel Marketing

With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more. But the work doesn’t end when WorldPride travelers return home. The LGBTQ+ market […]


When Plans Change: Using the Flexibility of PR to Stay Relevant During Launch Delays

“A good forecaster is not smarter than everyone else, he merely has his ignorance better organized.” This sentiment, source unknown, captures the power of good PR planning to navigate hotel launch plans that zig instead of zag. Reflecting on 15 years in the hospitality business, the only surety in a launch date is its likelihood […]


Taking Inspiration from Breaking News

I’m always amused by reporters on the Weather Channel who, despite being whipped by gale-force winds or slammed by torrential rains, seem to relish the ravages of a truly awful storm. Then again, it would be pretty boring to report an endless summer of perfect 75-degree-and-sunny days. Truth be told, a good PR professional will […]