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7 Tips for Connecting with Travelers in a Changed World

The coronavirus pandemic has slammed the brakes on travel worldwide, leaving hospitality marketers with scrapped 2020 plans, reduced resources and no clear path forward. In these uncharted waters, agile organizations are shifting their tone from sales to support and finding innovative ways to share the travel experience with their customers. It’s a strategy that is […]

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Maximizing social media ROI: what the hotel executive needs to know

This article previously appeared in Hotel Business Review on February 23, 2020. HotelExecutive.com retains the copyright. Since the dawn of social media, hotel owners and operators have challenged their marketing executives and agencies to demonstrate ROI on the investment in engaging with them. And yet social media is outpacing advertising and public relations as a preferred way […]

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It’s Festival Season: Social Media Strategies for a Complex, Multiday Event

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. It requires balancing the authentic, in-the-moment aspect of social media with the need to keep your messages on point. […]

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New Social Media Rules for Travel Marketers

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z (Expedia), respectively. And it impacts every step of their travel planning process, from researching destinations to choosing the airline or cruise line that will get them there, the hotel or resort […]

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Pinpointing Passion with Instagram Geotagging

Since its 2012 inception, the Instagram geotag movement has grown swiftly across the globe. There are over 500 million active monthly Instagram users today, making it a widely accessible tool for an engaged audience. The implications for the hospitality industry are big: people are increasingly inspired by geotagged posts when choosing their next vacation destination, […]

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Stripped-Down Writing: Make Every Word Count

“Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry That quote hangs above my desk as a daily reminder that the point of writing is to get to the point. Particularly for the travel PR writer whose goal is to […]

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Social Media 2016: What Hotels Need to Know Now

This article previously appeared in Hotel Business Review on Feb. 1, 2016. HotelExecutive.com retains the copyright. Social media continues to be akin to a wild rollercoaster ride with new developments around every curve. Yesterday’s top influencer may find itself on a steep decline with upstarts becoming mainstream in a moment. For the uninitiated—or those with […]