It’s Festival Season: Social Media Strategies for a Complex, Multiday Event

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. It requires balancing the authentic, in-the-moment aspect of social media with the need to keep your messages on point. […]


New Social Media Rules for Travel Marketers

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z (Expedia), respectively. And it impacts every step of their travel planning process, from researching destinations to choosing the airline or cruise line that will get them there, the hotel or resort […]


Pinpointing Passion with Instagram Geotagging

Since its 2012 inception, the Instagram geotag movement has grown swiftly across the globe. There are over 500 million active monthly Instagram users today, making it a widely accessible tool for an engaged audience. The implications for the hospitality industry are big: people are increasingly inspired by geotagged posts when choosing their next vacation destination, […]


Stripped-Down Writing: Make Every Word Count

“Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry That quote hangs above my desk as a daily reminder that the point of writing is to get to the point. Particularly for the travel PR writer whose goal is to […]


Social Media 2016: What Hotels Need to Know Now

This article previously appeared in Hotel Business Review on Feb. 1, 2016. retains the copyright. Social media continues to be akin to a wild rollercoaster ride with new developments around every curve. Yesterday’s top influencer may find itself on a steep decline with upstarts becoming mainstream in a moment. For the uninitiated—or those with […]