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To tap soaring wellness tourism market, use what nature gave you.

Wellness tourism is hot. So hot, in fact, that the fast-expanding market hit $639 billion in 2017 and is projected to reach $919 billion by 2022. That 7.5% annual growth rate is more than double the pace of tourism in general, according to a 2018 study by Global Wellness Institute. And thanks to growing awareness […]

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Forming Lasting Connections: How To Transform Your Hotel Brand into a Friend

This article previously appeared in Hotel Business Review on June 16, 2019. HotelExecutive.com retains the copyright. Who and what do travelers trust when they are thinking about planning a vacation, a quick getaway or a bucket-list trip? The current universe of resources is legion. Friends. Family. Social media. Trusted travel advisors. Online review sites. Digital advertising. Sunday […]

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Welcoming Pride: An Inclusive Approach to Travel Marketing

With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more. But the work doesn’t end when WorldPride travelers return home. The LGBTQ+ market […]

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It’s Festival Season: Social Media Strategies for a Complex, Multiday Event

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. It requires balancing the authentic, in-the-moment aspect of social media with the need to keep your messages on point. […]

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When Plans Change: Using the Flexibility of PR to Stay Relevant During Launch Delays

“A good forecaster is not smarter than everyone else, he merely has his ignorance better organized.” This sentiment, source unknown, captures the power of good PR planning to navigate hotel launch plans that zig instead of zag. Reflecting on 15 years in the hospitality business, the only surety in a launch date is its likelihood […]

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Is a Social Media Influencer a Friend, Competitor or Business Partner?

There is a new and untapped market for group stays. It is called social influencer travel. Yes, the social media influencer whose connections started virtually is now taking those relationships off social media platforms into the real world — the world of travel. They are planning group excursions related to their subject matter expertise and […]

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Seven Easy Ways to Destroy All Personal Credibility as a PR Practitioner

With daily stories and ever-changing beats, journalists are often considered moving targets when it comes to public relations pitching. While communications professionals can develop strong, mutually beneficial relationships with the writers they contact on a regular basis, some slip up with ineffective communication strategies. Here are some of the simplest ways to ruin all credibility […]

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PR’s Evolution into Activation

Back in the day—a little more than a century ago—what later became known as public relations had its genesis on Broadway and in Hollywood with the rise of press agents. Characterized as enthusiastic, energetic proponents of plays, movies and actors, these press agents nonetheless were stereotyped as scrappy, fast-talking hawkers (with dubious fashion sense!). The […]

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Stripped-Down Writing: Make Every Word Count

“Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry That quote hangs above my desk as a daily reminder that the point of writing is to get to the point. Particularly for the travel PR writer whose goal is to […]

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Travel Packages Writers (and Guests) Will Love

Oh, you have a new Romance Package consisting of roses and chocolates? How inspired! Let me alert the Times. Humdrum travel packages put your guests to sleep — at someone else’s hotel. Where’s the excitement? The originality? The added value? For media — and guests — big things come in big packages. Here are some […]

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