To tap soaring wellness tourism market, use what nature gave you.

Wellness tourism is hot. So hot, in fact, that the fast-expanding market hit $639 billion in 2017 and is projected to reach $919 billion by 2022. That 7.5% annual growth rate is more than double the pace of tourism in general, according to a 2018 study by Global Wellness Institute. And thanks to growing awareness […]


Forming Lasting Connections: How To Transform Your Hotel Brand into a Friend

This article previously appeared in Hotel Business Review on June 16, 2019. retains the copyright. Who and what do travelers trust when they are thinking about planning a vacation, a quick getaway or a bucket-list trip? The current universe of resources is legion. Friends. Family. Social media. Trusted travel advisors. Online review sites. Digital advertising. Sunday […]


Welcoming Pride: An Inclusive Approach to Travel Marketing

With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more. But the work doesn’t end when WorldPride travelers return home. The LGBTQ+ market […]


It’s Festival Season: Social Media Strategies for a Complex, Multiday Event

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. It requires balancing the authentic, in-the-moment aspect of social media with the need to keep your messages on point. […]


The power of data: Hard numbers improve pitching success

It’s a fact. Provable numbers, easily checked statistics, and eye-catching infographics all can help your pitch stand out from the daily deluge in an editor’s inbox. And in an era of fake news, “post-truth,” and “alternative facts,” reliable data is more important than ever. Here are three winning ways to use stats to strengthen your […]


Stripped-Down Writing: Make Every Word Count

“Perfection is achieved not when there is nothing left to add, but when there is nothing left to take away.” – Antoine de Saint-Exupéry That quote hangs above my desk as a daily reminder that the point of writing is to get to the point. Particularly for the travel PR writer whose goal is to […]


Travel Packages Writers (and Guests) Will Love

Oh, you have a new Romance Package consisting of roses and chocolates? How inspired! Let me alert the Times. Humdrum travel packages put your guests to sleep — at someone else’s hotel. Where’s the excitement? The originality? The added value? For media — and guests — big things come in big packages. Here are some […]