7 Tips for Connecting with Travelers in a Changed World

The coronavirus pandemic has slammed the brakes on travel worldwide, leaving hospitality marketers with scrapped 2020 plans, reduced resources and no clear path forward. In these uncharted waters, agile organizations are shifting their tone from sales to support and finding innovative ways to share the travel experience with their customers. It’s a strategy that is […]


Traveler Insights Can Give Destination Marketers an Edge

When the global coronavirus crisis passes and people once again take to the roads, seas and skies, destination marketers who understand how consumers make their travel decisions—and plan accordingly—will be well-positioned to welcome them back. Tourism destinations are challenged to attract visitors and to deliver memorable, intergenerational experiences that travelers will become advocates for. To […]


To tap soaring wellness tourism market, use what nature gave you.

Wellness tourism is hot. So hot, in fact, that the fast-expanding market hit $639 billion in 2017 and is projected to reach $919 billion by 2022. That 7.5% annual growth rate is more than double the pace of tourism in general, according to a 2018 study by Global Wellness Institute. And thanks to growing awareness […]


Welcoming Pride: An Inclusive Approach to Travel Marketing

With the historic arrival of WorldPride 2019 in New York City, its first time in the U.S., hospitality brands across the country are rolling out the welcome mat for LGBTQ+ visitors with sponsorships, Pride-themed offers and amenities, social media messaging and more. But the work doesn’t end when WorldPride travelers return home. The LGBTQ+ market […]


It’s Festival Season: Social Media Strategies for a Complex, Multiday Event

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. It requires balancing the authentic, in-the-moment aspect of social media with the need to keep your messages on point. […]


12 Tips to Get Your Travel Content Strategy on Point

Travel marketers know that content is essential to any integrated marketing strategy. Dollar for dollar, it produces three times more leads than conventional marketing. But it’s not enough to create a blog or post an occasional YouTube video. You need a strategy that aligns with all your travel brand’s objectives, with a solid plan and […]