Traveler Insights Can Give Destination Marketers an Edge

When the global coronavirus crisis passes and people once again take to the roads, seas and skies, destination marketers who understand how consumers make their travel decisions—and plan accordingly—will be well-positioned to welcome them back. Tourism destinations are challenged to attract visitors and to deliver memorable, intergenerational experiences that travelers will become advocates for. To […]


Forming Lasting Connections: How To Transform Your Hotel Brand into a Friend

This article previously appeared in Hotel Business Review on June 16, 2019. retains the copyright. Who and what do travelers trust when they are thinking about planning a vacation, a quick getaway or a bucket-list trip? The current universe of resources is legion. Friends. Family. Social media. Trusted travel advisors. Online review sites. Digital advertising. Sunday […]