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Forming Lasting Connections: How To Transform Your Hotel Brand into a Friend

This article previously appeared in Hotel Business Review on June 16, 2019. HotelExecutive.com retains the copyright. Who and what do travelers trust when they are thinking about planning a vacation, a quick getaway or a bucket-list trip? The current universe of resources is legion. Friends. Family. Social media. Trusted travel advisors. Online review sites. Digital advertising. Sunday […]