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Best Practices for Monitoring and Responding to Online Reviews

This article previously appeared in Hotel Business Review on June 17, 2018. HotelExecutive.com retains the copyright. Travel review sites are regarded by many in hospitality as a blessing and a curse. A glowing review can polish a brand’s reputation and stimulate reservations. A negative one has the opposite effect and can hurt sales. A spurious review is especially vexing […]