Utilities are learning how to build relationships with their customers after deca…
A company’s mission, vision and values are essential to its growth and success on every level. Mission, vision and values statements represent a company’s purpose, desired future state, and principles and associated behaviors.
They speak to customers, employees and all other internal and external stakeholders. As such, these three statements taken together serve to guide a company’s business strategy and corporate culture.
When developing or updating a mission, vision or values statement, our approach is grounded in understanding your short- and long-term business and organizational goals, their key points of differentiation and, perhaps most importantly, the perspectives of employees.
Our multiphase approach ensures that mission, vision and values statements are based on your company’s business goals, unique characteristics and employee input. The following steps are scaled to the assignment:
We provide recommended mission, vision and values statements in a report including:
Strong mission, vision and values statements will inspire confidence, loyalty, excitement and a sense of purpose among employees. For customers and external audiences, understanding and agreeing with the mission, vision and values can help them make favorable decisions about doing business and making investments with a company.
We’ve developed mission, vision and value statements for companies of all types and sizes across multiple industries, using an approach that emphasizes research, messaging and strategy to create statements that are meaningful and achievable.