As a travel marketer, you’re well aware that the majority of consumers are …
In today’s fast-paced digital environment, voice search, schema markup, artificial intelligence (AI), RankBrain and the Internet of Things are top of mind. An audit of your search engine optimization (SEO) position should uncover how your website or mobile app can benefit from the search engines of today — and tomorrow. It should also show how you can continuously hold on to those benefits in spite of what your competition does in the future.
Rather than relying on automated SEO grading tools, all of our content optimization strategies start with you. We listen to your objectives for being online in the first place. Armed with those valuable learnings, we delve into your analytics tools and webmaster tools to assess if and how your search traffic is helping you meet those objectives.
Specifically, an SEO audit is a comprehensive assessment, grounded on deep research, of how you — and your stiffest competitors — fare across the three essential tenets of SEO: (1) content-centric factors, (2) off-site factors, and three technical factors. The audit includes:
The result is a detailed roadmap — a custom-tailored SEO audit — outlining precisely how you can continuously outsmart your competition. This gives you ways to stay top of mind during the micro-moments of your prospect’s decision-making process — no matter their preferred search device, be it Google, Alexa or some other connected device.
Best of all, we let you make the call on which aspects of the roadmap you want to tackle in-house, and which ones you want our help with. That’s what we call an SEO audit done right.
Your business is ready for an SEO marketing analysis report if: