Updated October 16, 2017 Want to improve your company’s visibility, drive s…
Search Engine Marketing. Any client can benefit from using it. That’s because it’s a cost-effective way to launch a campaign and get trackable, measurable results fast. SEM is when you purchase ads on search engines to gain traffic to your website. It’s often also referred to as paid search, pay-per-click or PPC.
You can gain first-page exposure on search engine results pages and get immediate and ongoing site traffic. The campaigns have large reach and are highly targeted and relevant to perspective customers — and any aspect of the campaign can be changed at any time.
Search Engine Marketing is not a “one size fits all” tactic. So, first we’ll identify your business goals and marketing objectives. Then, we’ll audit and evaluate your existing SEM campaign and provide direction on strategy and optimizations. Not running an SEM campaign? We’ll put together a strategic plan.
Mower’s Search Engine Marketing strategies are highly effective, scalable and trackable, resulting in a solid return on investment. It’s one of the fastest growing media tactics and accounted for 48% of all digital spend last year.
Move on up. Paid search advertising puts you on the first page of Google or Bing fast, and it’s a direct-response tactic — people who search and click on PPC ads are often ready to purchase.
How do you buy? When you’re looking for a refrigerator repair company or a new yoga studio, where is the first place you go? Don’t you pick up your phone, tablet or computer and pull up your favorite search engine? You’re in good company.
According to searchengineland.com and Google’s latest released numbers:
Want to learn more about search engine marketing and how it can be added to your marketing mix and help your company? Contact the experts at Mower.
Mower has a wide range of experience managing integrated communications for business-to-business, consumer and nonprofit organizations of all sizes and from a variety of industries. We’ll use proven SEM audit best practices to help you deliver a thoughtful, persuasive narrative that resonates with your key targets, is aligned with your business goals, and has the utility to fortify your messaging across everything you do.