Searching for a way to get measurable results quickly?

Search Engine Marketing. Any client can benefit from using it. That’s because it’s a cost-effective way to launch a campaign and get trackable, measurable results fast. SEM is when you purchase ads on search engines to gain traffic to your website. It’s often also referred to as paid search, pay-per-click or PPC.

You can gain first-page exposure on search engine results pages and get immediate and ongoing site traffic. The campaigns have large reach and are highly targeted and relevant to perspective customers — and any aspect of the campaign can be changed at any time.


Here’s how you conduct a paid search (SEM) audit.

Search Engine Marketing is not a “one size fits all” tactic. So, first we’ll identify your business goals and marketing objectives. Then, we’ll audit and evaluate your existing SEM campaign and provide direction on strategy and optimizations. Not running an SEM campaign? We’ll put together a strategic plan.


Approach to SEM Audits

  • Strategy & planning
  • Measurement & optimization
  • Campaign management


What you can expect from Mower’s strategic approach to SEM audits

Mower’s Search Engine Marketing strategies are highly effective, scalable and trackable, resulting in a solid return on investment. It’s one of the fastest growing media tactics and accounted for 48% of all digital spend last year.

Move on up. Paid search advertising puts you on the first page of Google or Bing fast, and it’s a direct-response tactic — people who search and click on PPC ads are often ready to purchase.

How do you buy? When you’re looking for a refrigerator repair company or a new yoga studio, where is the first place you go? Don’t you pick up your phone, tablet or computer and pull up your favorite search engine? You’re in good company.

According to and Google’s latest released numbers:

  • Users conduct more than 2 trillion searches on Google each year.
  • This equates to 3 trillion searches each year—approximately 8.2 billion searches each day.
  • Google searches represent about 64% of all searches, with Bing and Yahoo representing 33% (according to a Feb 2016 ComScore study).

Want to learn more about search engine marketing and how it can be added to your marketing mix and help your company? Contact the experts at Mower.



Mower has a wide range of experience managing integrated communications for business-to-business, consumer and nonprofit organizations of all sizes and from a variety of industries. We’ll use proven SEM audit best practices to help you deliver a thoughtful, persuasive narrative that resonates with your key targets, is aligned with your business goals, and has the utility to fortify your messaging across everything you do.

Let's Talk! SEM Strategy & Planning Expert, Kristalyn Mumaw

To learn more about how our SEM Strategy & Planning can help you out, contact:

Kristalyn Mumaw