Make your marketing efforts automatic.

Marketing automation can transform and accelerate the way you do business — from prospecting to customer lifecycle management. However, it can be a complex task for any marketer to tackle themselves.

Marketing automation service providers may offer platform training and some contracts may even include assistance with implementation, but when the initial onboarding is over you’re left with no one to turn to other than tech support.

 

Here’s how you get there.

By offering you strategic and operational support as you transform your businesses and succeed with marketing automation.

 

Approach

Every organization has its own unique set of challenges and opportunities when it comes to aligning their marketing automation strategy. That includes your internal structure, marketing technology stack and customer buying behaviors and preferences.

Mower’s expertise in a spectrum of marketing technologies — combined with our strategic focus on leveraging marketing automation to transform and supercharge customer acquisition, CRM and retention — makes us the right partner for your strategic and operational marketing automation needs.

 

Key Deliverables

When you partner with Mower, you will receive a strategic mix of services, including:

Technology Services

  • Marketing Automation Needs Assessment
  • Marketing Automation Platform Scorecard
  • Platform Integration and Implementation Consultation
  • General Marketing Automation Consultation
    • Operational Support
    • Best Practices
    • New Technologies

Strategic Services

  • Marcom Discovery and Automation Implementation Strategy
  • Lead Lifecycle Mapping
  • Segmentation Strategy
  • Lead Nurturing and CRM Strategy
  • Marketing and Sales Alignment Consultation

 

Marketing Automation Platform Experience

Our experience includes work with the following platforms:

  • Marketo
  • Salesforce Marketing Cloud:
    • Pardot
    • Exact Target
    • Journey Builder
    • HubSpot
    • MailChimp
    • Silverpop (now part of IBM Watson Marketing)
    • Act-On

 

What you can expect

Our marketing automation consulting services include ways to track and measure your efforts. These include:

  • Marketing Automation Requirements and Platform Scorecard
  • Marketing and Sales Alignment and Lead Lifecycle Mapping
Let's Talk! Marketing Automation Consulting Expert, Keith Schofield-Broadbent

To learn more about how our Marketing Automation Consulting can help you out, contact:

Keith Schofield-Broadbent

KBroadbent@mower.com

315.413.4246