Make your marketing efforts automatic.

Marketing automation can transform and accelerate the way you do business — from prospecting to customer lifecycle management. However, it can be a complex task for any marketer to tackle themselves.

Marketing automation service providers may offer platform training and some contracts may even include assistance with implementation, but when the initial onboarding is over you’re left with no one to turn to other than tech support.

Here’s how you get there.

By offering you strategic and operational support as you transform your businesses and succeed with marketing automation.

Approach

Every organization has its own unique set of challenges and opportunities when it comes to aligning their marketing automation strategy. That includes your internal structure, marketing technology stack and customer buying behaviors and preferences.

Mower’s expertise in a spectrum of marketing technologies — combined with our strategic focus on leveraging marketing automation to transform and supercharge customer acquisition, CRM and retention — makes us the right partner for your strategic and operational marketing automation needs.

Key Deliverables

When you partner with Mower, you will receive a strategic mix of services, including:

Technology Services

Marketing Automation Needs Assessment
Marketing Automation Platform Scorecard
Platform Integration and Implementation Consultation
General Marketing Automation Consultation
- Operational Support
- Best Practices
- New Technologies

Strategic Services

Marcom Discovery and Automation Implementation Strategy
Lead Lifecycle Mapping
Segmentation Strategy
Lead Nurturing and CRM Strategy
Marketing and Sales Alignment Consultation

Marketing Automation Platform Experience

Our experience includes work with the following platforms:

Marketo
Salesforce Marketing Cloud:
- Pardot
- Exact Target
- Journey Builder
- HubSpot
- MailChimp
- Silverpop (now part of IBM Watson Marketing)
- Act-On