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There are three kinds of companies. The first thinks it will never have a crisis. The second had a crisis and lost sales, employees and reputation. And the last knows it will have a crisis at some point and is trained and ready to face it and come out of it with its reputation intact.
Which one will you be?
How you respond in the early minutes and hours of a crisis determines the outcome. And this is how you are ultimately viewed in the court of public opinion.
Mower’s Public Relations and Public Affairs offers a one-day workshop that teaches you how to respond during a crisis and protect your reputation. Designed for groups of up to 20–25 people, this workshop teaches senior management how to respond and handle perceptions of the situation by communicating properly during the initial hours of a crisis.
How do you recognize and properly identify a crisis? What makes an effective crisis communications plan? And how do you handle the critical initial stages? This workshop will answer these questions and teach you:
The program’s centerpiece is a simulation in which participants manage a rapidly evolving crisis situation and interact with the press to deliver an initial response. We maximize relevance and training benefits for your real-world situation. The target audience is company executives who would form a leadership team in a crisis.
If you don’t manage your reputation and respond properly in a crisis, you leave that task to your critics and your competitors. We show you how to handle the pressure of a media-fueled crisis with:
Our strategy and planning services include crisis training through: