This article previously appeared in Hotel Business Review on June 16, 2…
Content is currency. Content is king. Content marketing is the new advertising. Content marketing plays a critical role in an integrated marketing communications strategy. It also requires significant investment in people, process and technology to effectively master this evergreen approach to customer engagement.
Our robust content marketing strategy and planning services are designed to move customers through the buyer journey and build lasting customer relationships.
The right content strategy should not only yield strategic insights into how to connect with customers, it should drive results for your business. Here is Mower’s Content Marketing Process:
When partnering with Mower, a full-service ad agency, you will receive a complete and documented strategy that highlights content marketing goals, business objectives and recommendations for how to best engage with your customers through content. This may include:
Our content strategy and planning yield strategic insights into how to connect with customers in a highly effective and personalized manner that drives results for your business.
Our strategy and planning services include content creation for: