Brand building starts with research, strategy and planning.

The best ideas start with a well-informed strategy to activate your Brand as Friend® identity. That’s where Mower Insight — our research, strategy and planning department — comes in. Our savvy researchers and planners immerse themselves in your business and the mindset of your target audience to see what truly motivates them. And with focused specialties in energy & sustainability, healthcare, buildings & construction, and more, chances are we might already have a leg up on some relevant customer research.


Here’s how you get there.

By uncovering nuggets of knowledge.

With full-service research capabilities, we’re able to conduct interviews, surveys, focus groups, brand audits — whatever it takes to uncover information that will yield actionable insight. Because we know that finding that “a-ha” moment is the key to generating smarter, more creative and impactful marketing communication solutions that really resonate with the people you want to reach.



Once we’ve found it, our planners get to work transforming that information and insight into powerful and creative marketing strategies that leverage the right channels and messages based on the Brand as Friend drivers your customers value the most.

It’s this process that brings the most creative briefs to life. And most importantly, it’s the reason why we are able to deliver effective campaigns, content strategies and marketing communications that inspire people to take action.


New Brand Identity

Whether you need to deal with brand fatigue, reinvigorate your brand to match new products, services or customer expectations, create a strong first impression for a start-up or redefine a business after a merger or acquisition, a motivating, differentiating brand identity is critical to business success.

Learn more


Product Introduction

Your new product or service launch is a big opportunity for you to add customers, engage your channel, boost revenue and build brand value. But, empowered buyers and nimble adversaries can challenge success. There’s no cookie-cutter checklist, but we do have a formula that’s born of real intimacy with your target audiences, their interests, behaviors and preferences, and proven by over 1,000 launches.

Learn more


Strategic Messaging Workshop

Our Strategic Messaging Workshop helps your company or organization drill down to the core messages that will engage your audiences, strengthen your organization and grow your business.

Learn more


Product Innovation Consulting

We use deep-targeted customer understanding to create innovative products, services and experiences that address unmet needs and drive marketplace growth for you.

Learn more

Let's Talk! Account & Strategic Planning Expert, Erinn Steffen

To learn more about how our Account & Strategic Planning can help you out, contact:

Erinn Steffen