Shopper Marketing

We turn consumers into shoppers and shoppers into purchasers. That’s what top agencies do.

With more products to choose from, more devices to shop from and more retailers to buy from, getting your brand and product in the checkout basket is more complex than ever. That’s why understanding your target in shopping mode is more important than ever — from where they research your products, the content they consume pre- and postpurchase, to whom they’re listening to, to what mission they’re on.

EMA is a full-service digital and traditional marketing agency with years of experience getting into the minds of specific retailers’ shoppers and their shopper ecosystem. We work to help consumers navigate through a myriad of competitors and keep them on the right path — whatever that path may be — to ultimately make a purchase. Whether it’s helping our clients sell in retailer-specific programs or helping retailers redesign their aisles, we use smart advertising solutions to create breakthrough programs, influence shopper behavior and build brand equity on behalf of our clients and for the largest retailers in the world.