This article previously appeared in Hotel Business Review on June 16, 2…
How an organization engages with the community can make or break a campaign or project. Mower Public Relations and Public Affairs has a team dedicated to helping our clients succeed through thoughtfully designed community engagement initiatives.
We research and assess key stakeholders and develop strategies, messaging and tactics that help move a campaign forward through coalition building and open and transparent public interaction.
Regulatory approvals are nuanced and, at times, can be cumbersome. Regulators, in particular, will want to ensure that project sponsors have completed the necessary outreach to the public, and conducted not only the minimum due diligence, but gone above and beyond what state regulations require. Mower knows how to work with legal, environmental and government relations teams to make that happen, and our track record proves it.
For example, we’ve:
At Mower, we take a holistic approach to community assessments. We understand that no two places are alike, and it’s important for the success of your project that the team fully understand all the dynamics in a specific location. In many cases, we start with community profile reports — comprehensive documents that explore the demographics, history, housing, local governments, stakeholders, allies, opponents, and past interactions an organization may have had in the community. These documents drive the messaging and execution of a community engagement campaign.
After we determine who these stakeholders are, we’ll gather all their contact information and sort them in tiers. These tiers will allow the team to understand who the most important key players are and what impact they can have on the project moving forward. From there, we’ll also construct a timeline to lay out when to reach out to interested parties. The Mower team will constantly update this tracking document whenever anyone on our side or yours makes contact with a stakeholder.
Some of Mower’s community engagement tactics can include:
Consistently ranked among the top U.S. public relations firms, the Mower Public Relations and Public Affairs team of specialists are close at hand. All across our Mower’s nine-office network, our team works seamlessly to address all your strategic communication needs.