One of the basic tools of public relations – the press release – is 1…
Identifying effective messaging isn’t always easy. Finding out what you stand for and what makes you different from the competition is key. Focused, strategic and motivating messaging can prompt a sale, accelerate the decision-making process and influence stakeholder beliefs and opinions. To be successful, however, businesses cannot settle for the run-of-the-mill, “this is what we do” approach.
Our full-service agency offers a Strategic Messaging Workshop that helps your company or organization drill down to the core messages that will engage your audiences, strengthen your organization and grow your business.
The messaging architecture we develop in collaboration with your team will form the strategic foundation for all your marketing communications activities. Your workshop includes:
Shortly after the workshop, the agency will deliver the following:
The Strategic Messaging Workshop is designed to help you create:
Mower has a wide range of experience managing integrated communications for business-to-business, consumer and nonprofit organizations of all sizes and from a variety of industries. We’ll help you deliver a thoughtful, persuasive narrative that resonates with your key targets, is aligned with your business goals, and has the utility to fortify your messaging across everything you do.