Media monitoring has been around since the first PR practitioners, but technology…
The secret to earned media is a partner who knows how to earn it. Mower establishes news bureaus for clients, landing prominent media coverage that grabs the attention of target audiences, establishes credibility, grows web traffic and spurs sales. The third-party-endorsement power of publicity can build your brand quickly and efficiently.
With a team of former journalists and experienced publicists, Mower helps clients develop their strongest messages, highlighting them in ways that resonate for the most coveted reporters.
That can mean pitching traditional articles to key media outlets, from trade publications to The New York Times, which wrote about a marketing campaign Mower launched for a Fortune 500 company.
It can mean ghostwriting op-eds that run in national newspapers, offering commentary on current events, rebutting opposing points of view or simply calling attention to important milestones.
It can mean lining up high-profile interviews on live television, such as this re-occurring spot on CNBC where the Paychex CEO analyzes the latest data on small-business hiring, wages and sentiment.
It can mean drawing from our extensive industry knowledge to craft highly technical articles that run in complicated trade journals, such those written for Dresser-Rand, a Siemens company.
And it can mean planning events designed to draw media interest, from trade show displays and speeches to the time Mower converted a downtown Atlanta street into a beach to promote a new Starbucks summer drink.
Mower builds a steady drumbeat of pitches, creating a steady return on investment. We not only want to hit goals for reach and earned media value, we look for ways to shift attitudes, boost awareness and enhance purchase intent.
The right coverage helps clients dominate Google searches — in some cases, doubling web traffic. The content Mower generates is optimized for search to support SEO goals.
Bottom line: you’ve got a story to tell, and Mower’s public relations team will make sure people hear it.