On March 30, Facebook is changing all brand pages over to its new “Timeline” format. The conversion, which is a mandatory for brand pages, introduces a host of new design and functional assets to brands on Facebook. While the changes are significant, they create many new opportunities.
To take advantage of Timeline, brands need to understand how the changes will influence their Facebook strategies moving forward, commented Chuck Beeler, Public Relations director at Eric Mower + Associates. “Timeline is more than just a redesign; it is an entirely new content platform that allows brands to tell their stories in a more compelling and engaging fashion. While the change-over requires a little work, overall this is good news for brands who take the time to use it.”
To help brands navigate and maximize the transition to the new Facebook Timeline, EMA has created a downloadable tip sheet: http://www.mower.com/downloads/pdfs/FB_timeline_tip_sheet.pdf.