EMA will help Walden Security develop digital and direct marketing, advertising, public relations and social media campaigns. These efforts will support Walden Security’s initiatives to further expand into new U.S. markets and achieve aggressive revenue goals.
“People do business with people, not companies, so we liked EMA’s approach of ‘Talk Human,’” said Walden Security President Michael Walden. “We built our company with a business card and a handshake, and as we grow further, we don’t want to act like a great company; we want to be a great company. We know that’s been EMA’s growth strategy, and we saw what EMA has done to help other clients, and those were two big factors in why we chose to work with them.”
Headquartered in Chattanooga, Tenn., with regional offices in key markets, Walden Security is the nation’s 10th largest privately-held contract security firm, and provides a range of security services for a diverse roster of commercial and government properties. The one constant: Walden Security maintains only the highest standards in everything it does, from the service it provides customers to the way it trains and treats employees. Even as Walden Security has expanded, for instance, its leaders continue to recognize outstanding employee performance, reward hard work, and take other steps to maintain the unique culture that has distinguished the company since Amy and Michael Walden started it 20 years ago.
“Walden Security is proudly independent and recognized as one of the fastest-growing, most respected companies in America,” said Tom Armentrout, Senior Partner at EMA who heads the agency’s Atlanta office. “They’ve got a wonderful story to tell and a thriving portfolio of clients. We truly are eager to help our friends there advance their business to the next level.”