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Transitions Optical Names EMA Retail Agency of Record

Transitions Optical, Inc., the leading force in promoting the importance of healthy sight and wellness to people worldwide, recently chose marketing communications firm Eric Mower and Associates (EMA) as its retail agency of record.

“EMA has a great reputation for quality service and quick turnaround. With this new partnership, we are very excited for what the future of the Transitions Optical brand holds,” said Renee Himel, Business Manager Channel Marketing, Transitions Optical, Inc.

To date, EMA has assisted Transitions Optical in managing its sponsorship with the Innisbrook Resort and Golf Club PGA Tour, March 16-22, 2009, in Palm Harbor, Fla. Moving forward, EMA will provide help with strategy development and will implement a variety of in-store marketing efforts, including creative development of signage and brand messaging.

“We’ll combine the deep consumer retail expertise of EMA’s brand promotion team with Transitions’ passion for their business to communicate that their brand is the right choice for anyone who wants to see better and more comfortably,” said Christine Dougherty, associate director of client services, EMA.

For more information about Transitions, please visit http://en-us.transitions.com/.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading provider of photochromics to optical manufacturers worldwide.

Transitions® lenses are the ideal everyday choice for healthy sight. They are clear indoors and at night. Outdoors, they automatically darken as light conditions change. Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping you to see better today. Transitions lenses block 100 percent of harmful UVA and UVB rays – helping to protect the health and wellness of your eyes – so you can see better tomorrow as well.

For more information about the company and Transitions lenses, the first to earn the American Optometric Association’s Seal of Acceptance for Ultraviolet Absorbers/Blockers, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

About Mower

Mower is a digitally-integrated independent marketing, advertising and public relations agency. With 165 professionals in New York, Boston, Atlanta, Charlotte, Cincinnati, Buffalo, Rochester, Albany, and Syracuse, Mower delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks — thenetworkone and IPREX — as well as the 4A’s.