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The Grove Park Inn Resort & Spa Names EMA Advertising Agency of Record

The Grove Park Inn Resort & Spa, a historic inn and one of the nation’s premier travel destinations, has chosen Eric Mower and Associates as its advertising agency of record.

“EMA really impressed us with their consumer and travel experience, their creativity and their willingness to go above and beyond,” said J. Craig Madison, president and CEO of The Grove Park Inn Resort & Spa. “It’s exactly the kind of service we pride ourselves on, and it’s why we’re thrilled about this new partnership.”

EMA will provide planning and execution for The Grove Park Inn’s advertising, special promotions and digital marketing strategies.

“Over the years, The Grove Park Inn Resort & Spa has been a place of rejuvenation and inspiration for luminaries from Thomas Edison to President Obama,” said Matt Ferguson, the Senior Partner who heads EMA’s Charlotte office. “As The Grove Park Inn’s new advertising agency, we’re inspired to create advertising and brand messages worthy of this grand icon.”

For more information about The Grove Park Inn Resort & Spa, please visit www.groveparkinn.com.

About The Grove Park Inn & Spa

The Grove Park Inn Resort & Spa is one of the South’s most venerable and famous grand resorts. Built in 1913 from granite stones mined from Sunset Mountain, the resort overlooks the Asheville skyline and provides guests with majestic views of the legendary Blue Ridge Mountains. It’s a monument of comfort and relaxation, offering 512 guest rooms and suites, a four-diamond restaurant and other fine dining establishments; a Donald Ross designed golf-course; a retail village comprised of four specialized boutiques; fitness facilities; and a spectacular, award-winning spa. The Grove Park Inn’s staff prides itself on true “Southern Hospitality” while enhancing the overall guest experience with numerous options to participate in themed activities and special events held throughout the year. The Grove Park Inn has received several honors, including Southern Living Magazine’s 2007 Readers Choice Award for Best Resort/Hotel and the “World’s Best Awards” poll taken by Travel + Leisure magazine ranked the Resort as one of the Top thirteen Spa Resorts in the world.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.