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The Associated Press, Cable News Tap Into EMA’s Bellafiore for Election Insights

The Associated Press turned to Robert J. Bellafiore, Senior Partner at Eric Mower and Associates (EMA) and director of the firm’s Public Affairs practice, for insight in an election-eve dispatch on the most closely watched races in New York State this year—the battle for control of the New York State Senate.

On Election Night, Mr. Bellafiore will appear on Upstate New York’s Time Warner Cable news channels with all-night analysis and coverage on “Capital Tonight,” which is seen in the Albany-Capital Region on Capital News 9; Central New York, North Country and Binghamton regions on News 10 Now; and Rochester area on R News.

Mr. Bellafiore told the AP that it was unclear whether newly registered young voters who came into the process this year would have much influence in state legislative races.

“This new generation of younger voters doesn’t have a voting history and they may just be iPod voters,” Mr. Bellafiore said. “They are used to downloading a song, not buying the whole record. There’s no indication they will go party line all the way down the ballot, and they might not go down the ballot at all … and I don’t believe a presidential race has coattails in a legislative race in Watertown.”

Read the full AP analysis online here.

Mr. Bellafiore appears weekly on “Capital Tonight” as part of a regular feature called “The Insiders.” He also appears on “New York Now,” a weekly public affairs program that airs on public television stations statewide. His commentaries have appeared in The New York Times, the New York Post and The Buffalo News.

Mr. Bellafiore joined EMA in 2003 as director of public affairs after tenure as Gov. George Pataki’s first press secretary and later deputy chief of staff, as well as a stint as a reporter in The Associated Press’ Capitol bureau in Albany.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.