Syracuse Research Corporation (SRC) recently selected marketing and communications agency Eric Mower and Associates (EMA) to assist with strategic branding and a national recruitment project. SRC is a Syracuse-based research and development company for the defense, intelligence, and environment communities within the Federal Government.
EMA will provide a range of services for SRC including the agency’s proprietary Brand Studio™ process, which includes competitive benchmarking, customer analysis, brand architecture, and strategic marketing consultation.
“Working with SRC is particularly exciting for EMA, both because of SRC’s stellar reputation in the defense industry and because of their dynamic growth in Central New York,” said Chris Steenstra, senior partner at EMA. “SRC is an organization of the future, looking to provide solutions for ‘next generation challenges,’ and we’re ready to provide the kind of partnership that SRC needs to accomplish this task.”
Bob Roberts, President and CEO of SRC, stated, “We chose EMA because of their excellent reputation, their roots in Central New York, and their ability to understand our marketplace. Throughout the first phase of this project, they have exceeded our expectations. We look forward to a long and continued relationship and believe that they will help us to enhance our brand and become more recognized to increase our recruiting nationwide.”