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Syracuse Research Corporation and EMA Team up for National Assignment

Syracuse Research Corporation (SRC) recently selected marketing and communications agency Eric Mower and Associates (EMA) to assist with strategic branding and a national recruitment project. SRC is a Syracuse-based research and development company for the defense, intelligence, and environment communities within the Federal Government.

EMA will provide a range of services for SRC including the agency’s proprietary Brand Studio™ process, which includes competitive benchmarking, customer analysis, brand architecture, and strategic marketing consultation.

“Working with SRC is particularly exciting for EMA, both because of SRC’s stellar reputation in the defense industry and because of their dynamic growth in Central New York,” said Chris Steenstra, senior partner at EMA. “SRC is an organization of the future, looking to provide solutions for ‘next generation challenges,’ and we’re ready to provide the kind of partnership that SRC needs to accomplish this task.”

Bob Roberts, President and CEO of SRC, stated, “We chose EMA because of their excellent reputation, their roots in Central New York, and their ability to understand our marketplace. Throughout the first phase of this project, they have exceeded our expectations. We look forward to a long and continued relationship and believe that they will help us to enhance our brand and become more recognized to increase our recruiting nationwide.”

About Syracuse Research Corporation (SRC)

Syracuse Research Corporation (SRC) is a not-for-profit, research and development company with over 50 years experience in the areas of defense, environment, and intelligence. SRCTec, an ISO registered subsidiary of SRC, provides high-tech manufacturing, program management, and integrated logistics. Together, through the innovative application of science, technology, and information, the companies develop next generation solutions to challenges of national significance.

SRC and SRCTec employ more than 900 people and have offices in Arlington, VA; Chantilly, VA; Charlottesville, VA; Dayton, OH; Denver, CO; Hanover, MD; Rome, NY; San Antonio, TX; and Syracuse, NY. Currently, there are more than 100 positions available nationwide. For more information, visit www.syrres.com.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.