ATLANTA — Work created by Eric Mower + Associates for Southwire has been recognized for marketing excellence by The Electrical Distributor magazine. For the second time in three years, Southwire was named “Best of the Best” Supplier of the Year and was honored at the National Association of Electrical Distributors’ AdVenture Sales & Marketing Conference in Chicago.
“(Southwire’s) spirit of innovation not only applies to its manufacturing processes, but also to the packaging and marketing of its products,” tED magazine reported. Read the full profile in the August issue.
Southwire’s SIMpull® CoilPAK™ was entered in the Product Launch, Print Ad Campaign and Print Ad single categories. The work is part of an integrated strategy that combines print advertising with the latest digital innovations in smart devices, , including augmented reality, supported by traditional and electronic marketing collateral.
The campaign introduces distributors and electricians to the latest offerings with a focus on the installation of the smaller, or circuit size, wire and cable products. It was developed and launched on April Fool’s Day to help draw a direct connection between the words “spool” and “fool.”
“Brands today are challenged more than ever to be innovative, and Southwire’s willingness to embrace new digital strategies allows us to go to market in a more fun, engaging way—and really stand out from the competition. Kudos to our client for this well-deserved recognition,” said Tom Armentrout, managing partner at EMA.
The annual “Best of the Best” awards honor effective and creative electrical marketing campaigns. A panel of marketing and industry professionals judged hundreds of entries across 50 categories. Each judge scores each entry using the same criteria, and not directly against other entries, through a cumulative point system. Winners are highlighted online and in the August print edition of tED magazine.