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Simonton Windows Hires EMA

CINCINNATI — Simonton Windows, a manufacturer of vinyl home windows and doors, has hired Eric Mower + Associates for a variety of projects. EMA Buildings + Construction, a specialty group at EMA, will lead the work, including developing integrated marketing strategies and creating marketing materials to support a new product launch in 2015.

“We hired EMA because the agency has strong category expertise that will help us as we bring a new product to market,” said Matt Minerd, Director of Marketing at Simonton Windows. “We’re impressed with EMA’s work and capabilities, and look forward to collaborating.”

Simonton Windows produces ENERGY STAR® qualified vinyl replacement and new construction windows and doors, including a line of impact-resistant products. Simonton was ranked #1 in quality in the 2013, 2009, 2007, 2002 and 1998 Brand Use Studies sponsored by Builder magazine and has won three Best In Class Awards administered by LBM Journal Research Institute.  Simonton has also had a history of being recognized as “Highest in Customer Satisfaction with Windows and Doors” in J.D. Power Study Four Years in a Row, most recently in 2013.

Founded in 1946, Simonton’s hallmark has been to deliver the industry’s shortest, most dependable lead-times. Part of Fortune Brands Home & Security, Inc. (NYSE: FBHS), Simonton delivers award-recognized products throughout the United States and North America.

EMA Buildings + Construction works with leading brands in electrical, plumbing, HVAC and construction. The team includes experts from EMA Insight; Creative Ideation; Design + Branding; Public Relations; and Digital divisions.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.