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Sensus Hires Eric Mower + Associates as Agency of Record

CHARLOTTE, N.C. — Sensus hired Eric Mower + Associates as marketing agency of record (AOR) following a competitive review. Sensus offers smart meters, communication systems, software and services for the electric, gas, and water industries.

EMA’s AOR duties include strategic planning, brand identity, digital and traditional creative services, and media planning and buying. Sensus previously worked with a variety of agencies and freelancers on marketing projects.

“As a company, data-driven decisions and the ability to demonstrate results through metrics are important to us,” said Renee Peet, Director of Global Brand at Sensus.”EMA was able to show us how they share our values in developing smart, strategic creative for their clients. In addition, they bring a roll up your sleeves and let’s just do it attitude to the table.”

“Sensus wants to creatively demonstrate the value it brings to its customers and separate itself from its competition,” said EMA Managing Partner Matt Ferguson. “We can’t wait to deliver the results they’re looking for.”

Sensus technology helps utilities drive operational efficiency and customer engagement with applications that include advanced meter reading, data acquisition, demand response, distribution automation, home area networking and outdoor lighting control.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.