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Schick Technologies Hires EMA as Agency of Record

Eric Mower + Associates has been hired by Schick Technologies, a Sirona Company, the world leader in dental digital radiography, as its agency of record. EMA will provide integrated marketing communications services, including strategic planning, brand management, digital development, advertising, public relations, social media, e-marketing and media planning.

“EMA has it all under one roof—capabilities and expertise. The team’s digital, vertical and b-to-b leadership made it easy for us to see that EMA is the agency we wanted to align ourselves with,” said Mike Stone, president of Schick Technologies, Inc.

The first campaign, called Inspiring Practices, launched in October during the American Dental Association Annual Session, the industry’s biggest tradeshow.

“Great dentists inspire us,” Stone continued. “They are the ones who never settle for ‘good enough’; who are dedicated to doing it right and doing it better. Inspiring Practices is our pledge to give them the tools and technologies to continue to be great.”

The multi-faceted program includes new company investments in research and development, community outreach and customer services and support.

“Schick is considered the best at what they do,” said Mark Russell, senior partner at EMA. “We’re excited to be working with such an innovative, leading brand and look forward to helping them grow their business.”


About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.