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Remington® Selects Clarke/EMA as PR Agency of Record

Remington®, a division of Spectrum Brands and a leading worldwide grooming, shaving and hairstyling brand for men and women, has selected Clarke/Eric Mower and Associates (Clarke/EMA) as public relations agency of record for its North American division of men’s grooming and shaving products.

Clarke/EMA will provide planning, strategy and execution for an integrated media relations campaign, including outreach efforts and public relations support for the company’s products in the men’s grooming and shaving category.

Clarke/EMA’s first major initiative is a holiday PR push for Remington’s three new products: the ShortCut Clipper, the world’s first curved cutting system that allows guys to cut their own hair; the Flex360, a new line of electric rotary shavers; and the PG-350, a 7-in-1 personal grooming system.

Previously, the agency helped launch RM PRO, Remington’s new line of professional grooming products for hair stylists. The campaign kicked off at America’s Beauty Show (ABS) in Chicago, one of the industry’s biggest trade shows. As a result of the public relations effort, distribution deals were secured for the new line.

For more information about Remington products, visit www.remington-products.com.

About Remington

Remington® a leading supplier of innovative and affordable electric shavers, body groomers and hair care products, is a subsidiary of Spectrum Brands, Inc.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.