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Real Patients and Physicians Highlighted in New Caromont Health Advertising Campaign Produced byEMA

CaroMont Health, a nationally recognized hospital for quality located in Gastonia, N.C., recently launched a new television and print advertising campaign. The ads, produced by CaroMont Health’s advertising agency Eric Mower and Associates (EMA), focus on the personal experiences as told by real patients and doctors.

“These new ads show how much the hospital impacts the lives of our patients and emphasizes the great care that our doctors give,” said Jean Waters, director of Marketing and Public Relations at CaroMont Health. “We are extremely proud of our doctors and it is great to share the patients’ remarkable stories.”

Visit http://www.youtube.com/CaroMontHealth to view the new TV spots.

The ads feature CaroMont Health’s various practice groups, including Orthopedics, the Birthplace, Cardiology, Neurosurgery, Oncology and Neonatology. Some of the patients featured in the ads include:

  • Dillard Phillips, a 64-year-old patient at the CaroMont Heart Center. When told by his doctors that he needed a defibrillator to regulate his heart beat, Phillips was able to receive the life-saving treatment he needed, close to home. Ultimately, the defibrillator saved his life when his heart began to race unexpectedly while he was driving. The CaroMont Heart Center provides a full range of life-saving cardiac care including open heart and bypass surgery, angioplasty, pacemaker implantation, diagnostic imaging, on-going education and monitoring.
  • Paul Creasman, a volunteer firefighter who suffered neck and back pain following a car accident two years ago. He researched area hospitals and found that CaroMont Health’s expansive surgical suite offers the latest advancements such as stereotactic technology, a procedure using computer simulation, microscopic surgery and X-ray images for pinpoint accuracy. He underwent a minimally invasive procedure and is now pain free.
  • Jon Robinson, a sports announcer with a professional team who was stunned when the cyst in his neck was diagnosed as throat cancer. He was treated at CaroMont Health’s Cancer Center, which provides advanced 3-D radiation treatment planning and chemotherapy. After successful treatment, he has been able to return to his job.
  • “We thought the most compelling way to tell the story of the hospital was through the stories of the patients,” said Seth Werner, executive creative director at EMA. “The more you get to know these people and see how the folks at Gaston Memorial Hospital helped them, the more impressed you are with the facility.”

The new ad campaign can be seen in Gaston, Cleveland and Mecklenburg counties, N.C., as well as York County, S.C.

About CaroMont Health

From a small hospital that opened its doors 60 years ago, the 435-bed Gaston Memorial Hospital is now the anchor for CaroMont Health, an independent, not-for-profit health care system. Eight affiliate companies including a network of 33 primary and specialty physician offices deliver state of the art health care to the southwest Piedmont area. CaroMont Health is an organization with 300 physicians and 3,400 health care professionals working to provide the finest care to those who are sick, and effective prevention strategies to those who are well. CaroMont Health is located at 2525 Court Drive in Gastonia, N.C. For more information, call 704-834-2000 or visit www.CaroMont.org.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.