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Preferred Mutual Selects EMA as Agency of Record

Preferred Mutual Insurance Company, a property and casualty insurance provider, has hired Eric Mower + Associates as agency of record.

EMA will provide integrated marketing communications services to support Preferred Mutual’s growth strategy. Initial work includes branding; marketing communications planning; design of a new corporate website; and market research.

“We’re committed to continuing to propel Preferred Mutual and its agency partners to a bright future,” said Karlyn Myers, vice president, Corporate Services & Enterprise Communications, at Preferred Mutual. “We believe EMA can help policyholders connect with and value our brand and, in the process, enhance our partnership with our agents.”

“We are excited to build on a solid brand foundation that’s more than a century old,” said Chris Steenstra, managing partner at EMA. “Today’s 24/7 online marketing environment creates new opportunities for insurance brands to engage with agency partners and policyholders.”

Preferred Mutual is represented by nearly 450 independent insurance agents in New York, New Jersey, New Hampshire and Massachusetts.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.