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Park Sterling Bank Names EMA its Integrated Marketing Communications Agency

As Park Sterling Bank seeks to expand its presence in the Southeast, it has selected Eric Mower and Associates as its integrated marketing communications agency.

EMA will help build awareness of Park Sterling’s banks, which are designed to combine the customer service of community bank with the capabilities and insight of a large bank. The agency will assist in advertising, promotions and public relations as the bank continues to spread its footprint throughout the Carolinas and Virginia.

"We interviewed several agencies, but EMA demonstrated a true understanding of our business,” said Park Sterling President Bryan Kennedy. “Their depth of financial services experience really shined through."

EMA has a broad background in financial services. The work with Park Sterling comes shortly after the bank raised $150 million through a public offering and its leaders announced plans to grow from a startup to a regional bank that’s as big as $8 billion-$10 billion. The growth strategy entails both acquiring banks in the Carolinas and Virginia, and recruiting teams of experienced bankers in high-growth markets in the three states.

“Park Sterling is one of the rising stars in banking today. In 2006, they raised more initial capital than any bank in North Carolina history, and coupled with their 2010 IPO, they are uniquely positioned to take advantage of the disruptions in the markets,” said Matt Ferguson, managing partner of EMA’s Charlotte office. “We can't wait to tell that story.”

Park Sterling Corporation

Park Sterling Corporation is the holding company for Park Sterling Bank, headquartered in Charlotte, North Carolina. The Bank’s primary focus is to provide banking services to small and mid-sized businesses, owner occupied and income producing real estate owners, professionals, and other customers doing business or residing within its target areas. Park Sterling Bank is committed to building a banking franchise across the Carolinas and Virginia that is noted for sound risk management, superior client service and exceptional client relationships. For further information, visit www.parksterlingbank.com. Park Sterling’s shares are traded on NASDAQ under the symbol PSTB.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.