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Owner of One of the World’s Largest Olive Plantations Selects EMA

Olisur, a Chilean producer of award-winning extra virgin olive oils, hired Eric Mower and Associates (EMA) to provide branding, packaging and in-store merchandising for Olisur’s O-live & Co. line, which launched in the United States earlier this year.

Olisur owns one of the world’s largest olive plantations, where the company harvests, extracts and bottles its high-quality oils. O-live & Co. and Olisur’s other brand, Santiago, have been named the world’s premier olive oil at major international competitions. Today, Olisur oils can be found in more than 5,000 stores across the United States.

“Given EMA’s extensive in-store experience with brands like Welch’s, Président and Sorrento cheeses, and Dixie we feel well prepared to help make O-live & Co. a success here in the United States," said Matt Ferguson, a senior partner at Eric Mower and Associates who heads the Charlotte office. “With the company’s North American headquarters established in Charlotte, we will soon have the advantage of working with a neighbor.”

“When we launched our two lines in the United States earlier this year, we knew we would have to find the right agency partner to help us reach our customers,” said Jay Rosengarten, president of Olisur Inc. “We were drawn to EMA’s ‘Talk Human’ approach and national-caliber talent and reach. They understand the supermarket channel and we’re confident that together we can determine the right approach to reach our audience.”

To learn more about Olisur, visit www.olisur.com.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.