Olisur, a Chilean producer of award-winning extra virgin olive oils, hired Eric Mower and Associates (EMA) to provide branding, packaging and in-store merchandising for Olisur’s O-live & Co. line, which launched in the United States earlier this year.
Olisur owns one of the world’s largest olive plantations, where the company harvests, extracts and bottles its high-quality oils. O-live & Co. and Olisur’s other brand, Santiago, have been named the world’s premier olive oil at major international competitions. Today, Olisur oils can be found in more than 5,000 stores across the United States.
“Given EMA’s extensive in-store experience with brands like Welch’s, Président and Sorrento cheeses, and Dixie we feel well prepared to help make O-live & Co. a success here in the United States," said Matt Ferguson, a senior partner at Eric Mower and Associates who heads the Charlotte office. “With the company’s North American headquarters established in Charlotte, we will soon have the advantage of working with a neighbor.”
“When we launched our two lines in the United States earlier this year, we knew we would have to find the right agency partner to help us reach our customers,” said Jay Rosengarten, president of Olisur Inc. “We were drawn to EMA’s ‘Talk Human’ approach and national-caliber talent and reach. They understand the supermarket channel and we’re confident that together we can determine the right approach to reach our audience.”
To learn more about Olisur, visit www.olisur.com.