Drew Aronica joined Eric Mower and Associates as an online media strategist.
In this role, Aronica will help clients develop strategic plans for online advertising, mobile marketing programs and “new media,” bringing to EMA a strong ability to test and adjust programs to achieve maximum results.
Previously, Aronica worked on national online and response-generating campaigns for brands, such as Marriott, Heineken, Procter & Gamble, Nortel, Centrum Vitamins, MTV and Intel, working closely with Google ad networks to continuously optimize key word strategy.
“Drew’s talent and experience will really help our clients find the best and most effective ways to communicate online,” said Matt Ferguson, a senior partner who heads EMA’s Charlotte office. “He’s got a keen focus on metrics and a proven track record of measuring return on investment.”
Aronica earned his bachelor’s degree in business administration from the State University of New York at Buffalo, where he also concentrated in marketing. A native of Buffalo, he recently moved to Charlotte from New York City.