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North American Breweries Names EMA Public Relations Agency of Record for High Falls Brewing Company, Genesee, Dundee, and Seagram’s Escapes Brands

North American Breweries recently named Eric Mower and Associates public relations agency of record for High Falls Brewing Company, and Genesee, Dundee, and Seagram’s Escapes from Pernod Ricard USA, LLC. EMA currently provides brand and corporate public relations services for Labatt USA, which is also owned by North American Breweries.

“Our work with High Falls is an extension of a successful working relationship with Labatt USA,” said Mary Beth Popp, director of brand public relations. “Both our Buffalo and Rochester teams will work together, combining our beer industry experience with our extensive knowledge of our local markets.”

EMA will provide strategic planning, brand and product publicity, corporate public relations, special event planning and promotion to High Falls and Genesee, Dundee and Seagram’s Escapes from Pernod Ricard USA, LLC.

“EMA has become a valuable part of our marketing team,” said Jason Drewniak, brand manager, Genesee and Dundee Ales & Lagers. “It was an easy decision to extend our relationship with High Falls.”

High Falls Brewing Company is one of the largest independent breweries in the United States and part of the historic foundation of the City of Rochester. The account will be managed out of EMA’s Buffalo office with day-to-day support from its Rochester office.

About High Falls Brewing Company

High Falls Brewing Company is based in Rochester, New York and is one of the largest and oldest continually operating breweries in the United States. High Falls is best known for its historic Genesee line of brands as well as its Dundee Ales & Lagers family of craft brands which includes the Original Honey Brown Lager.
Through its Allied Brands division, High Falls also is America’s exclusive distributor of several imports including Steinlager from New Zealand, Toohey’s New from Australia, and Thwaites from the U.K. As if that weren’t enough, High Falls also brings America Costa Rica’s favorite beer, Imperial. Visit www.highfalls.com for more information.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.