North American Breweries recently named Eric Mower and Associates public relations agency of record for High Falls Brewing Company, and Genesee, Dundee, and Seagram’s Escapes from Pernod Ricard USA, LLC. EMA currently provides brand and corporate public relations services for Labatt USA, which is also owned by North American Breweries.
“Our work with High Falls is an extension of a successful working relationship with Labatt USA,” said Mary Beth Popp, director of brand public relations. “Both our Buffalo and Rochester teams will work together, combining our beer industry experience with our extensive knowledge of our local markets.”
EMA will provide strategic planning, brand and product publicity, corporate public relations, special event planning and promotion to High Falls and Genesee, Dundee and Seagram’s Escapes from Pernod Ricard USA, LLC.
“EMA has become a valuable part of our marketing team,” said Jason Drewniak, brand manager, Genesee and Dundee Ales & Lagers. “It was an easy decision to extend our relationship with High Falls.”
High Falls Brewing Company is one of the largest independent breweries in the United States and part of the historic foundation of the City of Rochester. The account will be managed out of EMA’s Buffalo office with day-to-day support from its Rochester office.