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Multisorb Technologies Appoints EMA Agency of Record

Multisorb Technologies (Multisorb), the world leader in active packaging solutions, selected Eric Mower and Associates (EMA) as its advertising and public relations agency of record.

EMA will provide Multisorb with advertising, media buying, public relations, interactive and marketing services, as well as support for its numerous trade shows across the country. Via the agency’s network of IPREX partners, EMA will manage Multisorb’s international marketing communications program.

Multisorb’s active packaging technology is designed to provide superior protection against moisture, odor, oxygen and other gases, and ensures the delivery, stability, storage and integrity of products. Multisorb has been supplying the healthcare, food and beverage, electronics, transportation, storage, and government markets with these solutions for more than 45 years.

“Finding the right integrated communications partner was crucial for us. With significant growth in our global markets, we need a partner to help us improve the consistency of our message, from an overall corporate perspective and within the four diverse markets we serve,” said Jim Renda, executive vice president and COO of Multisorb. “We conducted a comprehensive search and narrowed it down to 10 potential firms. It was apparent that EMA best met our requirements and needs.”

Multisorb cited EMA’s knowledge and understanding of their key markets as reasons for selecting the agency. EMA Group B2B, which will lead the Multisorb work, has extensive experience in healthcare, food, beverage, electronics, building and construction, graphic arts and imaging, energy and sustainability, and mobility and supply chain management, among other industries.

“We are proud to have won the account and to work with an innovative company with international significance and reach. We look forward to partnering with Multisorb Technologies to take their brand and media profile to the next level,” Managing Partner of EMA Buffalo Douglas C. Bean said of the new account win.

About Multisorb Technologies

Multisorb Technologies has been an innovator in active packaging technology for over 45 years. Founded in 1961 by John S. Cullen to protect products against the damaging effects of moisture, today Multisorb is the world leader in the development and production of active packaging components.

Multisorb’s corporate offices are located at 325 Harlem Road, Buffalo, New York 14224 USA. For more information contact: Phone: +1 716-824-8900; Fax: +1 716-824-4128; E-mail: info@multisorb.com; Website: www.multisorb.com.

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.