EMA will provide Multisorb with advertising, media buying, public relations, interactive and marketing services, as well as support for its numerous trade shows across the country. Via the agency’s network of IPREX partners, EMA will manage Multisorb’s international marketing communications program.
Multisorb’s active packaging technology is designed to provide superior protection against moisture, odor, oxygen and other gases, and ensures the delivery, stability, storage and integrity of products. Multisorb has been supplying the healthcare, food and beverage, electronics, transportation, storage, and government markets with these solutions for more than 45 years.
“Finding the right integrated communications partner was crucial for us. With significant growth in our global markets, we need a partner to help us improve the consistency of our message, from an overall corporate perspective and within the four diverse markets we serve,” said Jim Renda, executive vice president and COO of Multisorb. “We conducted a comprehensive search and narrowed it down to 10 potential firms. It was apparent that EMA best met our requirements and needs.”
Multisorb cited EMA’s knowledge and understanding of their key markets as reasons for selecting the agency. EMA Group B2B, which will lead the Multisorb work, has extensive experience in healthcare, food, beverage, electronics, building and construction, graphic arts and imaging, energy and sustainability, and mobility and supply chain management, among other industries.
“We are proud to have won the account and to work with an innovative company with international significance and reach. We look forward to partnering with Multisorb Technologies to take their brand and media profile to the next level,” Managing Partner of EMA Buffalo Douglas C. Bean said of the new account win.