The ATHENA Awards celebrate individuals who have achieved professional and personal success, given back to their community and supported women professionals in the region. The award is celebrated around the world in more than 500 communities and eight countries.
“I’m truly humbled to be among the honorable women listed as finalists for the 2018 ATHENA Awards,” said Owusu. “All of the finalists do great work in their respective fields, but it’s the impact they’ve had in our community and the support they’ve provided to other women in this region that I’m most inspired by. I look forward to forming lifelong friendships with these admirable women.”
Owusu has consulted leading B2B and B2C marketers on how to leverage both analytics and search for impactful insights about their prospects and consumers, and how to use those insights to gain invaluable competitive advantages that drive desired business outcomes.
Her innovative Marketing Success Plan allows marketing and communications leaders to overcome the age-old challenge of effectively tying marketing efforts to tangible business outcomes. Her framework empowers marketers to confidently demonstrate the value of marketing investments to C-suite executives. Considering the gender and diversity disparity that exists at the senior levels of corporate America (a topic she is deeply passionate about and often presents on), it’s not surprising that her invention is intentionally structured to elevate marketers to roles where they have a voice in setting and steering corporate strategy.
She is often found on stage at major conferences such as the ANA Masters of Marketing Conference and the Marketing Evolution Experience (formerly the eMetrics Summit) alongside speakers from Google, Adobe and IBM, speaking to marketing leaders about the power that analytics has to steer organizational strategy in tangible and transformative ways.
Owusu is also a professor at the Wehle School of Business at Canisius College, where she teaches traditional and digital marketing to both undergraduate and MBA students. In that role, she has kickstarted the digital marketing careers of many young professionals in the Buffalo Niagara region and beyond. For her commitment to the region, she was recently named to Buffalo Business First’s “40 under 40” list.
The 2018 winner of the Young Professional Leadership Award will be named at the 28th annual ATHENA Awards luncheon on June 5 at the Buffalo Convention Center.