Syracuse, NY – Mower (formerly Eric Mower and Associates) is partnering with CenterState Corporation for Economic Opportunity (CenterState CEO) to host a professional development event that will provide local marketing, advertising and public relations practitioners insights on driving media coverage to their business.
How to Drive Better Media Coverage for Your Business will take place at Mower’s Syracuse headquarters (211 W. Jefferson St., Ste. 1) on October 4, 2018, and will consist of an in-depth conversation with a panel of local experts about how to drive stronger media coverage for businesses and events. They’ll cover everything from social media platforms to traditional media communications and provide insights on gaining a better understanding of the process and how to connect with local journalists to increase media coverage.
Stephanie Crockett, Mower’s senior vice president and managing director of the marketing, advertising and public relations agency’s Syracuse office, will join the panel as they dive into topics such as pitching a better story, developing a strong lead, connecting with local reporters, thinking visually for better coverage, and creating relevant and sharable social media content.
“We’re excited to partner with our Fierce Friends at CenterState CEO,” said Crockett. “The panel is well versed in the Syracuse market and will share their invaluable experiences and wisdom on the best ways to develop strong and lasting media coverage.”
Tickets for the event, which is scheduled from 8:30 a.m. to 10:00 a.m. on Thursday, October 4, are available for purchase on CenterState CEO’s website.