New York, NY – Mower, formerly Eric Mower and Associates, was named a finalist in both the PR News Platinum PR Media Relations and PR News Agency Elite Awards Marketing Communications categories. Mower’s work with Paychex earned the full-service advertising, marketing and public relations agency acknowledgment in the Media Relations category of the Platinum Awards, while its efforts with MassRobotics earned Mower recognition in the Marketing Communications category for the Agency Elite Awards.
Award winners will be announced at the PR News’ Platinum PR and Agency Elite Awards Luncheon on September 21 at the Grand Hyatt New York.
“We’re honored to have our work for Paychex and MassRobotics named as finalists in these two competitive categories,” said Rick Lyke, executive vice president, managing director, public relations and public affairs. “The PR News Agency Elite and Platinum Awards attract top campaigns from leading firms. It’s always nice to be counted among the best for work that garnered results for our clients.”
The goal of the Paychex public relations program is to continuously solidify and strengthen Paychex’s leadership position in the growing and competitive human capital management landscape. Through industry expertise and data-driven insights, Mower and the Paychex PR team work together to create insightful content that addresses trending topics relevant to hiring and wage conditions, HR technology, employment regulations, and more, to build relationships with the country’s leading business journalists and influencers. The media relations program produced 1,875 earned media mentions for Paychex in its strategic priority areas in 2017, reaching an audience of 3.9 billion.
“Business owners and HR professionals must constantly adapt to new regulatory requirements, the employment climate, and economy overall. Paychex’s public relations program provides data, information, and insights about these issues to help media, business owners, and HR professionals stay informed about trends and changes in this ever-evolving environment,” said Laura Saxby Lynch, director, corporate communications, Paychex. “Our strategic partnership with Mower has continuously enhanced and elevated our public relations program by delivering fresh ideas, new initiatives, and, most importantly, results.”
MassRobotics’ founders envisioned a space to host community events that brings robotics together and serve as a shared workspace for startups, mature robotics companies, investors and the global robotics community. MassRobotics engaged Mower to develop the aspirational story (rally cry) and brand identity (logo and website) that would help move this compelling concept to reality by attracting partners, investors and sponsors to fund the new space. The visibility resulted in MassRobotics earning a grant to build community, create jobs, and keep the state’s robotics community intact and growing.
“Mower has been an integral part of our team since the beginning and has made significant contributions to the success of MassRobotics,” said Tom Ryden, executive director, MassRobotics. “Their creative staff provided support from logo design and website development, to setting up and managing our social media accounts. They manage our content, press releases and media outreach. They’ve built our brand, and we can’t thank them enough for the continued support of our mission.”