New York, N.Y. – Four executives from Mower, one of the largest independent marketing, advertising and public relations agencies in the U.S., will serve as judges for the 2019 Association of National Advertisers (ANA) B2 Awards.
Coming from three of the agency’s nine offices, Senior Vice President—Creative Director Kevin Tripodi; Executive Vice President—Managing Director, Brand Development Matt Ferguson; Executive Vice President—Group B2B John Favalo; and Group Vice President—Public Relations & Content Mark O’Toole will round out a panel of judges that consist of B2B marketing professionals from all areas of the ANA. Each has been screened by the ANA and will be assigned entries from their category of expertise.
“Being asked to represent Mower among esteemed colleagues from around the B2B world is an honor,” said Ferguson. “Having four members of our organization on various panels showcases how well-respected Mower is in the industry as well as the level of trust we’ve earned across our many areas of B2B expertise.”
The B2 Awards recognize the top-performing B2B marketers that exhibit excellence in more than 30 categories with a unique focus on driving demonstrable business results. Winners will be announced at the B2 Awards Gala, which will be held on May 29 at the 2019 Masters of B2B Marketing Conference.
Rooted in the agency’s Brand as Friend® philosophy, Mower’s B2B practice builds brands by building fierce friendships. In recent years, Mower has created a number of award-winning campaigns for Domtar Paper, Buckman OnSite® and Freightliner Trucks as well as its work with Detroit, the trucking components division of Daimler Trucks North America. The agency’s chief administrative officer, Chris Steenstra, also served as a judge for The Drum’s 2018 B2B Awards.