New York, NY – Mower, one of the largest independent marketing, advertising and public relations agencies, earned a Global ACE Award for its “Inner Strengths” campaign created for Detroit, a trucking components division of Daimler Trucks North America (DTNA).
Held at the Forbes on Fifth Theater in New York City on April 26, 2018, the 38th Global ACE Awards recognized the best-of-the-best in B2B creative and the individuals that created the campaigns.
“Global ACE Awards are bestowed upon the top B2B creative work in our industry,” said Matt Ferguson, EVP, managing director, brand development, Mower. “We pride ourselves on providing our clients with fierce and compelling work, and are honored that our work was recognized by our peers.”
Seeking a way to break through the clutter of the trucking component market, Mower developed the “Inner Strengths” campaign, which featured relevant work situations that are common to each component type. The campaign created a strong concept that would stand out against other campaigns, leveraged the complete lineup of Detroit components and emphasized the central strategic idea that Detroit’s legendary engines and components provide the fuel efficiency, reliability, durability and serviceability that represent the industry’s best solution for customers.
“Our Brand as Friend philosophy empowers us to nurture closer, more meaningful relationships between brands and customers, prospects, employees, influencers stakeholders and channel partners,” said Ferguson. “We build loyalty among clients and customers using three key tenets: affection, relevance and trust. We turn brands into friends and friends into Fierce Friends, giving us a distinct advantage in the B2B marketplace.”