Independent advertising, marketing, and public relations agency Mower is focusing on growth and transformation by adding two seasoned industry veterans to its roster, naming Michael Baron as senior vice president and creative director for the agency’s Buffalo, Rochester, and Boston offices and Kelly Chapman as account director for both the Buffalo and Rochester offices.
Michael Baron, who was with Mower earlier in his career, most recently served as the executive creative director at Partners + Napier, where he oversaw creative work for agency clients, including BMW Financial Services, Corelle Brands, and Highmark Health.
Baron’s work has been recognized by The One Show, The Tellys, Effie Worldwide, and the ADDYS—where he recently took home his second consecutive Best of Broadcast Award for Highmark’s “Six Words” campaign. Prior to joining Partners + Napier, Baron also spent time at Saatchi & Saatchi, Y&R, and Hill Holliday.
“It’s an exciting time to be back at Mower,” said Baron. “The agency has experienced tremendous growth. With nine offices and specialties in healthcare, as well as energy and finance, I look forward to working with the Mower team and their clients.”
Chapman also joins Mower from Partners + Napier, where she helped to create and lead the agency’s Health & Wellness vertical. She has deep experience with a variety of healthcare accounts, including insurers, providers, and OTC, and will lead Mower’s healthcare specialty practice.
Her responsibilities will also include driving growth in the Buffalo and Rochester markets, as well as contributing to other new business and organic growth initiatives. Chapman, the past president of the Rochester Advertising Federation, will remain on the board and is actively seeking opportunities to support the Buffalo advertising community.
“Mower has a culture of growth and innovation and these new members of our team will help us produce work that gets our clients noticed,” said Doug Bean, vice chairman, Mower.
One of the largest independent marketing, advertising and public relations agencies in the U.S., Mower has nine offices located in New York City; Atlanta; Boston; Charlotte, N.C.; Cincinnati; and Buffalo, Rochester, Albany and Syracuse, N.Y. With disciplines ranging from strategy account management, creative ideation, digital and direct, public relations and public affairs to social media, communications planning, and insight and analytics, Mower’s strategic approach has earned top industry accolades ranging from Clio, Cannes and ANA B2 awards to rankings in AdAge, PR Week and the Chief Marketer 200. It was also recently listed among PR News’ Top Places to Work.